Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Social media outlets/platformsTwitter, Facebook, Google+, YouTube, Blog Promotion
- Social networking websites allow individuals to interact with one another and build relationships. When products or companies join those sites, people can interact with the product or company. That interaction feels personal to users because of their previous experiences with social networking site interactions.
- Social networking sites like Twitter, Facebook, Google+, YouTube and blogs allow individual followers to "retweet" or "repost" comments made by the product being promoted. By repeating the message, all of the users connections are able to see the message, therefore reaching more people. Social networking sites act as word of mouth. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company. Through social networking sites, products/companies can have conversations and interactions with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.
Social media marketing tools
Besides research tools,there are many companies providing specialized platforms/tools for social media marketing, such as tools for:
- Social Media Monitoring
- Social Aggregation
- Social Book Marking and Tagging
- Social Analytics and Reporting
- Social Media
- Blog Marketing
We at gCodeLabs provide Social Media Marketing to make sure you get the best search results possible and to get your website top ranking across all major search engines - Google, Yahoo and Bing (MSN). So if you want your business to be in a high position, we are here to help you with our Social Media Marketing.
Please contact us or drop a mail on contact at firstname.lastname@example.org about your website, for Social Media Marketing.